surge | pricing
There are times when so many people are requesting rides that there aren’t enough cars on the road to help take them all. Bad weather, rush hour, and special events, for instance, may cause unusually large numbers of people to want to request a ride with Northampton Taxi all at the same time.
In these cases of very high demand, prices may increase to help ensure that those who need a ride can get one. This system is called surge pricing, and it lets us to continue to be a reliable choice.
Whenever rates are raised due to surge pricing, we lets riders know via the phone. Some riders will choose to pay, while some will choose to wait a few minutes to see if the rates go back down.